There are a number of compelling reasons why you
should be looking at RSS as a medium to syndicate your information.
But let's define the medium first:
What is RSS?
Often referred to as Really Simple Syndication
(RSS), RSS distributes and aggregates content such as news announcements,
product announcements, and headlines through the use of a standard
This process provides on-demand information updates directly to
end-users as changes occur to specific web content, without the
user having to search for it. The user subscribes once to the feed.
RSS allows content providers the ability to automatically send
updated web content to end-users who are using RSS readers to consume
the content the way they want to.
Why RSS for my Business?
Any organization that has
content, can utilize RSS to disseminate feeds of data in an uncluttered
non-invasive manner. RSS delivers
continual headlines and information snippets with links back to
more information and details. Since end-users who consume information
value their time, RSS feeds are becoming the method of choice for
receiving informational updates.
RSS feeds have also become the standard for sharing content between
sites. RSS also makes it easier for content creators to gather
and distribute news and thus increase their audience size.
RSS can have a huge impact on how your audiences stay abreast of
news and information that interests them; it’s all about
time, the more active web-users value their time, the more they
rely on RSS feeds for their information updates.
Inboxes are overloaded, press releases are not getting read, pop-ups
have software just to deal with them, and email boxes are overloaded
due to spam. RSS puts controls back in the hands of the person
consuming that information and therefore it is being adopted at
a very high rate.
Who uses RSS?
|A widespread RSS adoption is currently (Jul 2005) underway,
since all major software vendors (Microsoft, Apple) have readied
their software for RSS. While current RSS users are more likely
bloggers and power-users, the integration of RSS in all mainstream
operating systems, browsers, email clients and web-portals
means simply: everyone will use RSS (soon)!
The Big Picture
While Blogs vaulted RSS into the limelight they are unlikely to
be the force that sustains RSS as a communication medium. The biggest
opportunities for RSS is not in the blogosphere but as a corporate
Now, businesses that were initially reluctantly evaluating RSS
are beginning to realize the power and benefit of the RSS information
avenue. The inherent capacity for consumers to select the content
they wish to receive will be the driving mechanism for keeping
advertisements to a minimum and content quality consistent.
Overall, RSS is the best method available
today to deliver news updates, site changes and information
feeds. The user reads from selected sources while avoiding
the usual amount of search, navigation and ancillary interruption
advertising required to receive most valuable content online
- providing a strong incentive to keep using this information
channel for a long time.
To leverage RSS|vp Products & Services to get started with
RSS today ...